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Remember The Little Things

September 24, 2009

I met a designer in Boston who keeps close track of the likes and dislikes of her clients. I met another in Las Vegas who does the same thing. For instance, he has a client who collects snow globes- you know the little things you can buy at airports and souvenir shops? Anyway whenever he goes somewhere and sees one, he buys it and sends it to that client. Small thing- big return in customer loyalty. The same for the designer in Boston. The client loves cats- why not send an antique postcard of a cat found at a flea market? This is a simple way to generate loyalty and repeat business, but you have to do your homework and notice the little things that can matter later on.

I like Carte De Visite calling cards from the Civil War, in case you were wondering.

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